Hospitality & F&B
Verda
One loyalty account across nine restaurants
- Sector
- Hospitality & F&B
- Location
- Dubai, UAE
- Year
- 2024
- Kickoff to production
- 15 weeks
A multi-brand ordering and loyalty platform that made a restaurant group's own channel cheaper than the aggregators.
Nine restaurant brands, nine apps, and a large share of every order going to delivery aggregators. The group owned no customer data and had no way to bring anyone back.
- 01
Positioning before product
We defined what each brand stands for and where they should share a customer rather than compete for one.
- 02
One account, nine brands
A single ordering experience and loyalty wallet that works across the group, with per-brand identity intact.
- 03
Winback that runs itself
Behaviour-triggered WhatsApp and email offers based on what someone actually ordered and when they stopped.
Direct orders overtook aggregator share across three quarters, and the group now owns the diner relationship instead of renting it.
What changed
- Owned ordering
- Direct channel
- Loyalty platform
- Multi-brand
- Diner relationships
- Identified
Stack
- Next.js
- Supabase
- Stripe
- WhatsApp Business API
- Braze
Disciplines applied
- Web & digital infrastructure
- Automation & operations
- Brand & growth strategy
