ManifestBrand guidelinesv1.0
Shipping documents read in seconds
- Version
- 1.0 · Oct 2025
- Discipline
- Artificial intelligence
- Sector
- Logistics
- Prepared by
- Berke Tok
Foundations
Document extraction for freight forwarders. Bills of lading, invoices and packing lists are read, checked against the booking and sent to the operations system.
1.1Purpose
A scan frame: four brackets around the field being read. Every document becomes data, and the mark is the moment it happens.
1.2Audience
Who it is for
Freight operations teams processing bills of lading and invoices at port speed.
Positioning
For forwarders drowning in PDFs. Unlike OCR that hands back text, Manifest returns fields with a confidence and a place on the page.
1.3Principles
- P1
See what the model saw
Every extracted field is boxed on the original document with its confidence, so review starts from the evidence.
- P2
Review only the doubt
Low-confidence fields are flagged with the competing readings and the reason, not just a warning icon.
- P3
Rules the team can edit
Thresholds and routing are written in plain terms and changed by operations, not by a ticket to engineering.
Voice
How Manifest sounds in product, support and marketing. One voice; the tone moves with the moment, not the channel.
2.1Traits
Operational
We use the trade’s own words: consignee, port of discharge, HS code.
Confident, with numbers
Confidence is a percentage, and low confidence is a reason to look, not an error.
Fast
Status lines fit in a queue row. If it needs a paragraph, it needs a person.
2.2Say this, not that
- Say
22 fields read · 2 need a look
NotDocument processed with some issues.
- Say
Consignee confidence 74%: smudged at line 3.
NotLow quality scan detected.
- Say
BL-24-08812 exported to CargoWise.
NotYour data has been synced!
2.3House style
- 01Document numbers in mono
- 02Ports with UN/LOCODE: AEJEA
- 03Confidence as whole percentages
Logo
One mark, one wordmark, one horizontal lockup. The mark is drawn on a 48-unit grid and is never redrawn, only scaled.
3.1Lockups
3.2Construction
Construction circles and the 4-unit grid the mark is drawn on.
- Grid
- 48 units, 4-unit subdivisions
- Construction
- Orthogonal, no curves
- Lockup
- Mark 129.78 : word 506 units wide
- Gap
- 47 units between mark and word
3.3Clear space and size
Shown at true size. Below these the mark fills in and the word loses its counters.
3.4Misuse
Do not stretch or squash
Do not rotate
Do not recolour
Do not outline
Do not add effects
Do not set on low contrast
Colour
Four colours with fixed roles. Values are the source of truth for screen; print is proofed against the CMYK starting points below.
4.1Palette
- PrimaryManifest Cyan
- HEX
- #00839E
- RGB
- 0 131 158
- HSL
- 190 100% 31%
- OKLCH
- 56.4% 0.102 219
- CMYK
- 100 17 0 38
- On it
- Paper
- GroundDeep
- HEX
- #05242C
- RGB
- 5 36 44
- HSL
- 192 80% 10%
- OKLCH
- 24.2% 0.039 218
- CMYK
- 89 18 0 83
- On it
- Paper
- TintIce
- HEX
- #D5F3F8
- RGB
- 213 243 248
- HSL
- 189 71% 90%
- OKLCH
- 94.4% 0.032 209
- CMYK
- 14 2 0 3
- On it
- Deep
- PaperPaper
- HEX
- #F4FBFC
- RGB
- 244 251 252
- HSL
- 188 57% 97%
- OKLCH
- 98.3% 0.008 207
- CMYK
- 3 0 0 1
- On it
- Deep
4.2Proportion
Share of a typical surface. Primary is an accent even where it leads.
4.3Tonal scale
Derived from Manifest Cyan in linear light, for charts, states and illustration. Never for the mark.
- 50EFF3F5
- 100E3EAED
- 200C8D6DD
- 300A7C0CB
- 40079A5B6
- 50000839E
- 600007890
- 700006B81
- 800005B6F
- 900004858
4.4Contrast
WCAG 2.2 ratios. AA needs 4.5:1 for text, 3:1 for large text and icons.
- Aa15.48:1AAA
- Aa13.90:1AAA
- Aa3.66:1AA Large
- Aa1.11:1Fail
- Aa4.23:1AA Large
- Aa15.48:1AAA
- Aa4.23:1AA Large
- Aa3.80:1AA Large
- Aa3.66:1AA Large
Typography
DM Sans for everything, from display to captions. One family keeps the product and the marketing in the same voice.
5.1Typeface
DM Sans
Semibold 620 · Regular 400
5.2Scale
Base 16 px, ratio 1.2. Line height tightens as size grows.
- Display40 / 1.08 / -3%Shipping documents read in seconds
- Heading 133 / 1.2 / -1.5%Shipping documents read in seconds
- Heading 228 / 1.2 / -1.5%Shipping documents read in seconds
- Heading 323 / 1.5 / 0%Shipping documents read in seconds
- Lead19 / 1.5 / 0%Shipping documents read in seconds
- Body16 / 1.5 / 0%Document extraction for freight forwarders. Bills of lading, invoices and packing lists are read, checked against the booking and sent to the operations system.
- Caption13 / 1.5 / 0%Document extraction for freight forwarders. Bills of lading, invoices and packing lists are read, checked against the booking and sent to the operations system.
5.3Setting
Sentence case
Headings, buttons and labels. Title case only for product names.
Tabular figures
Every amount, time and count, so columns line up and values do not jump.
60–75 characters
Running text measure. Short labels may run to the edge of their container.
Layout
Two grids and one spacing scale cover every screen. Print uses the same 12 columns on the A-series.
6.1Grid
6.2Spacing
A 4 px base. Components step on 4 and 8; sections on 48 and up.
- space-14 px
- space-28 px
- space-312 px
- space-416 px
- space-524 px
- space-632 px
- space-748 px
- space-864 px
- space-996 px
Interface
The identity carried into the product: tokens first, then the handful of components every screen is made from.
7.1Tokens
- radius.sm
- 4 px
- radius.md
- 8 px
- radius.lg
- 12 px
- focus
- 2 px #00839E · 2 px offset
- elevation.1
- 0 1 2 / 8%
- elevation.2
- 0 12 32 / 14%
- motion.fast
- 160 ms · ease-out
- motion.base
- 240 ms · ease-out
- hit target
- 44 × 44 px
7.2Components
Live components, set in the brand typeface with the tokens above.
7.3In product
Applications
Where the rules meet the world. When something here is not covered, follow the checklist and keep the lockup clear.
8.1In context
8.2Checklist
Before anything ships.
- The lockup is at least 18 px tall on screen and 8 mm in print.
- Clear space around the lockup is at least half the mark’s height on every side.
- Body text is Deep on Paper: 15.5:1, AAA.
- Manifest Cyan is not used for body text on Paper (4.2:1); keep it for fills, marks and large type.
- Headings use DM Sans; amounts use tabular figures.
- Copy follows the house style in 2.3, starting with “Document numbers in mono”.