B2B marketplace
Granary
Wholesale produce, priced in daylight
- Sector
- B2B marketplace
- Location
- Muscat, Oman
- Year
- 2025
- Kickoff to production
- 16 weeks
A produce marketplace connecting growers to restaurants and grocers, with grades, prices and cut-offs everybody can see.
Buying happened by phone at five in the morning, at a price that depended on who you were. Growers were paid weeks late, orders were written on paper, and a rejected crate became a two-week argument.
- 01
One price list, visible
Every grower publishes grade, availability and price per kilo, so a buyer compares like with like instead of negotiating in the dark.
- 02
Quality settled at delivery
Rejections are photographed and resolved against the grade that was ordered, at the moment of delivery. The retrospective dispute disappeared.
- 03
Growers paid on a schedule
Settlement runs weekly against delivered and accepted quantities, so a grower can plan a season rather than chase invoices.
Buyers order the night before instead of queueing at dawn, growers are paid on a known day, and waste from rejected loads fell sharply.
What changed
- Restaurant ordering
- Night-before
- Grower payment
- Known day
- Visible to buyers
- Graded stock
Stack
- Next.js
- Postgres
- Supabase
- Algolia
- Metabase
Disciplines applied
- Web & digital infrastructure
- Data & analytics
- Custom software development
