Media & publishing
Folio
A paywall readers agree to
- Sector
- Media & publishing
- Location
- Dubai, UAE
- Year
- 2024
- Kickoff to production
- 13 weeks
Subscription infrastructure and a rebuilt reading experience for a regional business title that had given everything away for a decade.
The title had authority and no revenue. Advertising had halved, the site was slow enough on a phone to lose readers, and an earlier paywall had blocked everything and cost a large share of traffic in a month.
- 01
Meter what people pay for
We measured which articles readers finished and returned to, metered those, and left the rest open, so the wall sits where the value is.
- 02
Reading, not scrolling
A rebuilt article template with real typography, no interstitials, and a page weight a mobile connection can carry.
- 03
One place to see it
Subscriptions, retention and article performance in a single view, so the newsroom can see which reporting converts.
Reader revenue covered the advertising shortfall inside a year, and traffic grew despite the paywall because the pages finally rank and load.
What changed
- Mobile reading
- Fast
- Ahead of ads
- Reader revenue
- Infrastructure rebuilt
- Subscription
Stack
- Next.js
- Stripe
- Postgres
- Sanity
- Cloudflare
Disciplines applied
- Web & digital infrastructure
- Data & analytics
- SEO & AI search
